Our Advertisers
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Frisian Flag TVC Jingle |
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Frisian Flag released a TVC jingle, They wanted their audiences to have hearing session before
they initiated to download the jingle from the landing page.
When was the campaign period?
19 April 2011 – 26 May 2011
What was the objective of the campaign?
To drive the audiences to play and listen to the jingle and then click to download
What AdStars’ service did Huawei use?
AdStars Web Network
Who were the target audiences?
Moms, female
What did AdStars do to drive the audiences play and listen to the jingle?
AdStars team used expendable iVDO to attract audiences. So that they would have hearing session before clicking.
What was the result?
13,897 clickers who intended to download the jingle
The chart below shows the number of each interaction of the audiences.
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Huawei's New Product Campaign |
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Huawei launched a new product, Huawei Ideos S7. They ran a campaign to introduce the features of the new product to the audiences.
When was the campaign period?
29 March 2011 - 06 April 2011
What was the objective of the campaign?
Product Knowledge,branding and Awareness
What AdStars’ service did Huawei use?
AdStars Web Network. Business, Technology and Lifestyle chanels
Who were the target audiences?
Male, Female, business man, stylish people, gadget freak
What did AdStars do to generate more clicks on the banner?
For the first 3 days the campaign was run 24 hours a day in all cities in Indonesia.
After analyzing the report AdStars team started to optimize the campaign by targeting based on cities and time with bigger interest.
What was the result?
Higher CTR as shown in the chart below.
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Dove Real Care Campaign |
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Our client MAGNIVATE ran campaign for DOVE. DOVE launched CSR program to support the Indonesian children to reach their dreams. The concept of the program was every active click represented certain a value to be given to Indonesian children. So, the more traffic to their site the more value was generated.
When was the campaign period?
August 2nd to August 22nd 2011
What was the objective of the campaign?
To drive more traffic to DOVE website.
Were there any specific handset or cell phone operator required?
No, It’s for all handset and all operators
Who were the target audiences?
All mobile phone users who were: female, resided in Indonesia, above 25 years old, SES, ABC.
How did AdStars direct the audiences to DOVE website?
The campaign was placed in our several of our promotion channels.
What was the result?
AdStars mobile contributed to redirect 80% of overall traffic source in the mobile site. |
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Toyota Mobile Apps Download Campaign |
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Our client TOYOTA INDONESIA launched a mobile application for its customers. They wanted more people to download the application. The success of the campaign measured by the number of the apps to be downloaded. The next step was how to drive people to download the apps from their mobile phones.
When was the campaign period?
It’s from February 23rd to April 30th 2011.
Who were the people to download the apps?
Male, Female, Resided in Indonesia, .Above 27 years old
How did those people download the apps?
They downloaded the apps through their mobile phones.
Was there any specific type of mobile phones?
Yes, the handset should be in one of these platforms: iOS, Android OS, RIM OS.
How to make the apps easier to be downloaded?
The click to url should redirect people to the apps store. Therefore the click to url depends on the OS targeting.
What was the result?
50% of booking clicks downloaded the apps during the period of campaign inproportion of: 70% RIM OS, 20% iOS, 10% Android OS.
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