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by Rebecca Lieb
What do we talk about when we talk about mobile? Increasingly, the landscape is muddled. At a host of industry conferences over the past months: ad:tech San Francisco, Advertising Week, IAB MIXX, and even the Mobile Media Summit, not once
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One of the biggest handicaps with mobile, like with any other nascent technology, is the death of the old and the birth of the new -- and in this case, we are dealing with the birth of a new
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By Mark Simpson
With all the hype about Pinterest, it's almost as though the site is already old news. But don't get distracted by the sudden surge in mainstream popularity, or the fact that everybody's jumping on yet another social media bandwagon. Pinterest is breaking serious
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by Adam T. Sutton
SUMMARY: Content marketing can drive results, but it's not always easy to connect the dots. You might feel like your blog is starting to pay off, but how can you be sure? More importantly, how can you prove it to managers
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Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad
Many marketers have moved past a direct-response-centric model for online display advertising, recognizing that despite low clickthrough rates, banner ads also have
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By Jonathan Gardner
In the last year, online publishing has undergone a fairly dramatic transformation. The revolution is still underway where platforms, devices, and spending are concerned, and it's all but guaranteed that we'll see more of the same for some time to come. It's enough
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By. Ad Age Staff
Ad Age Takes the Industry Pulse and Finds TV, Digital Have Benefited Most -- and May Do So for the Rest of 2012
"Nobody's going to be fired for spending on Facebook."
Thus a digital-media executive summed up
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by Daniel Scocco
Today I was going to write about why new websites can display very misleading bounce rates, but I realized I had never covered the bounce rate concept before, so I’ll stick to the basics today, and expand on the topic over the coming weeks.
If you already
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by Daniel Scocco
It is time to cover another niche on our Top 25 series. Celebrity blogs are among the most popular on the Internet. People just love gossip. As a result, they tend to receive a lot of traffic, and to be very profitable.
I would guess that the
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By John Paul Titlow
This year was another huge one for the Web and the companies, technologies and individuals that make things happen on it. We saw groundbreaking new devices unveiled, key companies go public, a few tech fumbles and we lost some visionaries.
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